Facebook has a tracking system that enables it to monitor visitor behavior on your website so it can automatically optimize your ads. To make this work, you need a Facebook ‘pixel' code on your site. Fortunately, this is easy to set up on Profit Platform.
First, you need to find and copy the pixel code for your ad account. If you haven't created a pixel yet, you'll need to do that. The instructions to create the pixel and the link to find your pixel code can be found at https://www.facebook.com/business/help/952192354843755?id=1205376682832142.
This video goes over the process and also shows you where to paste the code on your website, in a helpful plugin called “Pixel Caffeine”. Alternatively, you can use the Facebook Connect button and link to your account that way from the Pixel Caffeine General Settings tab in your Profit Platform site.