Best Practices for Importing Contacts Into the Email Marketing Suite
It is possible to import contacts into your email marketing suite in bulk, but is it a good idea? The answer really depends on several factors, as Bill McIntosh explains in this excerpt from one of our live Q&A sessions:
In order to make sure your email delivery reputation is maintained at a high level, it is vital that your contact list expects to receive emails from you, reaching out to them about the same topic as your business is dealing with. This is especially important when it comes to very large lists of contacts. Make sure to consider these best practices before you prepare to import and then you can contact our support desk for help in managing the import so that your outgoing emails will actually land in your contacts' inboxes.